Guiding the Store within a Store Concept Flora Express Nursery // Proven Winners
Flora Express Nursery, located in St. Cloud, Florida is a wholesale nursery providing quality seasonal annuals and perennials for retail garden centers.
Van Wilgen's Garden Center: A Store Within A Store // Proven Winners
Ryan Van Wilgen is Vice President, and fourth generation at his family's garden center in Connecticut. The success of Limelight hydrangea, and Supertunia Vista Bubblegum in their store helped lead the way in their decision to create a Proven Winners Store Within A Store destination.
East Coast Garden Center: A Store Within A Store // Proven Winners
The Cordrey family decided to take an under-utilized space at their garden center, and use it to feature Proven Winners plants. Customized signage, and tables that help get the plants off the ground and at eye level has resulted in what they now call as a 'problem solving area'.
Homestead Gardens: A Proven Winners Store Within A Store // Proven Winners
Listen while Homestead Gardens, with two locations in Maryland, tells their story about how their in-store Proven Winners destination has worked for them for the last three years. It has helped them increase sales, so each year they have added on to their Proven Winners Store Within a Store, using suggestions from customers on what plants they would like to have available.
Windsor's Nursery: A Proven Winners Store Within A Store // Proven Winners
Jamee Muchow has owned Windsor's Nursery for 21 years, and in this video she talks about how her and her husband wanted to change things up a bit, to stand out above the rest..enter Proven Winners! They created a Proven Winners 'alley', and are thrilled they did. "Proven Winners is an amazing product, and we only want the best for our customers."
Appenberry's Gardens: A Proven Winners Store Within A Store // Proven Winners
Working with Proven Winners provided Appenberry's with a chance to offer product that was unique to their market. Paired with strong local suppliers and this garden center is very proud of the sales increase they have experienced.
A Store Within A Store: Kerby's Nursery and Landscaping // Proven Winners
Kerby's Nursery and Landscaping in Seffner, Florida recently installed a Proven Winners Destination in their retail area with the help of their grower, Flora Express.
A Store Wthin a Store - Glover Nursery // Proven Winners
Glover Nursery, in West Jordan, Utah is one of the oldest and most established nurseries in the Salt Lake Valley. Situated on a property of 10 acres, Glover Nursery is a thriving retail and wholesale garden center who is known as “Utah’s First Family Nursery, where a love for plants runs deep”.
Creating a space devoted to Proven Winners shows the trust your business has in the brand. When customers see this trust, they respond by spending time in the destination and purchasing those products. So far, every retailer who has invested in a Proven Winners Destination in their store has seen growth in sales of Proven Winners plants and products.
A little planning goes a long way. Build stunning endcaps by choosing ahead of time what perennials you will be featuring throughout the year. Sequencing a different set of perennials to show color in each of the four core seasons will ensure the high value areas of your garden center are always looking nice, and keep things fresh for returning visitors.
