EZ Scapes™ Landscape Recipe Program

Your EZ Rotating Endcap Program

This program from Proven Winners Perennials looks to help IGCs and homeowners bridge the knowledge gap on landscape design basics. Use EZ Scape endcap displays to quickly explain how to place plants in the landscape, seasonal progression in perennials, and help customers estimate how many plants they need to complete a project. Let the signage do the talking to customers reluctant to talk to garden center staff, or when staff is too busy to assist every customer.

Getting Started

If you are interested in building an endcap display or putting EZ Scapes in your garden center, reach out to your Walters Gardens Regional Product Manager or Proven Winners Retail Account Manager today! They will be happy to review the available POP signage, customization options, and help you build or source perennials for any desired EZ Scape recipes.

Most garden centers begin with an endcap display; consisting of posters to match their top 3-4 EZ Scape recipes and a roll of benchtape. This package typically costs less than $300. Cost-sharing is available to most retailers that reduces the total cost by at least 50%.

Consumer Focused

• Design Help
  It takes time to put together a recipe with complementing colors, tones, foliage, textures, bloom times, and similar culture requirements. Who doesn’t need a little help or inspiration putting a set of plants together?
• Start with Solutions
  EZ Scapes are built to a theme. Let your endcap displays answer the most common questions. Even if your customer only wants a beautiful landscape, they will get a good feeling knowing their garden is good for pollinators or won’t be mowed to the ground by pesky deer.
• Recipes have Season Long Color
  Many consumers go to the garden center once a year and buy what looks best on that day. This translates into very frontloaded perennial gardens, chocked full of plants that look great in spring but missing summer color and fall interest. EZ Scapes help mix early and late season perennials to create gardens with a full year of interest.
• Confidence Plants will Grow Well Together
  Homeowners need not worry whether the plants will grow well together, each EZ Scapes recipe was selected with plants that thrive in similar culture conditions.
• Web Supported
  If the recipe in your display doesn’t work, the QR-code connected website has more for your customer to browse. The website is mobile friendly for your in store shoppers and all of the information matches the accompanying signage and Proven Winners® tags.

Retailer Ready

• Save Your Staff’s Time
  In the busiest time of year your staff does not have enough time to talk to every customer. The visuals of EZ Scapes signage can help quickly explain garden design basics to your customers, taking a little of the burden off your staff.
• Listed By Collection
  When a plant is from a series or collection, the EZ Scape lists the series or collection name. This allows the retailer to sub another variety from the collection should they sell out. The result is fuller displays easier to keep stocked, and the homeowner has the option of selecting a different color if the display variety isn’t quite their style.
• Sell Plants as a Package
  If customers are presented with the entire plant solution to their yard, they are more likely to buy the entire landscape recipe.
• Sell Plants out of Color
  When we talk about creating landscape color with our customers for an entire season and show them what it can look like, they will buy plants that don’t have the strongest spring color.
• POP Supported
  Every recipe comes with a poster or banner, handout, and connected webpage. Posters and banners are customizable to the retailer’s preferred size and include the retailer’s logo. Handouts are provided as PDFs and are at the retailer’s discretion whether or not they want to print them. The signage and pdfs both include QR codes linking to the webpage. Information is consistent across all three locations and matches the Proven Winners® tags required for each plant.

Marketing Support

New for 2025! Combination home and plant illustrations that visualize the final result

Solution based recipes built by consumer-driven questions

Planting plans indicating each plant’s place in the landscape and ratio for a basic border planting.